Javier Lipuzcoa Serón

Chief Retail Banking Officer

He has been Retail Banking Director at BBVA Argentina since June 2025. Previously, he held several positions at BBVA such as Head of Digital Banking European Expansion, Head of Open
Market Client Solutions & Global Head of Sales Force Solutions, Head of Platform Delivery Deployment Planning, Global Architecture & IT Innovation, Head of Strategy & Control, Global Architecture & IT Innovation. He was member of the advisory board at Datio Big Data. Before joining BBVA, he worked McKinsey & Co, where he held various positions.

He has an International Degree in Management from the University of Navarra and obtained an MBA al Harvard Business School.